Business Writing - Sales letter (Email Version)

First paragraph

·         States the reason for writing.

·         Attracts the readers and connects with them on a personal level.

Eg.

I noticed from our records that it’s been over 6 months since you last visited our gallery/store and we’re wondering if all is well with you.

Second paragraph

·         Invites connection and participation from the readers by simply presenting the website address.

Eg.

If you have any comments or inquiries regarding our products, we’d love to hear from you. You can log on to www.emperorsantique.com and select the ‘contact us’ icon. Additionally, you can access our latest catalogue by going to www.emperorsantique.com/catalogue/

Third paragraph

·         Gives information about the special offer to keep the message as brief as possible.

·         Hopefully, this will trigger action.

Eg.

We would also like to offer you a special 20% discount as a returning customer if you make a purchase within 30 days of the date of this email. Purchases can be made online to save you the trouble of coming over to our gallery/store too.

Final paragraph

·         A polite close to the message.

Eg.

All the best to you and please let us know if you’d like any more information about our products.